Lets be real, anyone who's worked in creative knows their best stuff never sees the light of day. And while I'm very proud of the work I have put in the world, I am haunted by the stuff that didn't make the cut. Luckily, you're here to indulge me. Thanks. Acana Dog Food.
Client ask: make our food dogs’ favorite.
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Wait, what? You want us to market to dogs?
Say less.
Taking inspiration from kids’ cereal and happy meals, we’re putting everything they crave all in one package.
Introducing: Play With Your Food, by Acana
Yeah, that's a dog toy in the dog food
JJ’s $1 Combo
Client ask: promote the $1 combo: add chips and a drink for a dollar more
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Simple enough.
Hey, remember when your grandma would put $5 in your B-Day card? Why don’t we make our own Hallmark cards with $1 pre-packed in there.
Introducing the NEW AND IMPROVED GIFT CARDS
Wayfair
When furnishing a room, you're setting the stage for all the interactions to come. Build the scene you want.
Also, this won some awards along the way. Heck yeah!
Also, Also… I love print ads. If it works in print, the idea will work everywhere.
Take Lunch
Client Ask: Jimmy John’s really wants to reclaim lunch.
But we want to encourage people to take lunch in the first place. Get away from their desk and enjoy life.
And then, once their enjoying lunch time, let’s make sure they take JJ’s with them.
But Just In Case You Can’t
There are so many ways to stop a headache from coming on.
But Just in case you can’t take those measures, welp, at least there’s Advil.
Hospitality Heritage
Did you know Hilton invented hospitality? No?
Well luckily these 1 minute podcast episodes break down the the entire history of hospitality.
Animal House
Kids love the zoo because it's where they see the real-life version of their favorite characters from books, movies, and TV shows.
Zoo Atlanta has decided to stop outsourcing the stories and create their own adventures.
Introducing Animal House, an interactive zoo experience.
