Lets be real, anyone who's worked in creative knows the best stuff never sees the light of day. And while I'm very proud of the work I have put in the world, I am haunted by the stuff that did. Luckily you're here to indulge me. Thanks. Acana Dog Food.
Client ask: make our food dog’s favorite.
Wait, what? You want us to market to dogs?
Say less.
Taking inspiration from kids’ cereal and happy meals, we’re everything they crave all in one package.
Introducing: Play With Your Food, by Acana
JJ’s $1 Combo
Client ask: tell people they can add chips and a drink for a $1.
Simple enough. Remember when your grandma would put $5 in your B-Day card? Why don’t we make our own Hallmark cards with $1 pre-packed in there.
Oh, and what if we replaced our giftcard display with these NEW AND IMPROVED GIFTCARDS
Take Lunch
Client Ask: Jimmy John’s really wants to reclaim lunch.
But we need to encourage people to take lunch in the first place. Get away from their desk and enjoy life.
And then once their enjoying lunch time, let’s make sure they take JJ’s with them.
But Just In Case You Can’t
There are so many ways to stop a headache from coming on.
But Just in case you can’t take the measures, welp, at least there’s Advil
Hospitality Heritage
Did you know Hilton invented hospitality? No?
Well luckily these 1 minute podcast episodes break down the the entire history of hospitality.
Animal House
Kids love the zoo because it's where they see the real-life version of their favorite characters from books, movies, and TV shows.
Zoo Atlanta has decided to stop outsourcing the stories and create their own adventures.
Introducing Animal House, an interactive zoo experience.
Conserving Energy
Progress: the art of taking the effort out of life. From uber-eats all the way back to sliced bread, innovation is about making things easier. Being able to bike without pedaling is progress.
FLX E-Bikes, Conserving Energy
